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Jon E Cash
Sublow
Sneaker Social Club  (SNKRLP015) 
Release date: Nov 21, 2025, United Kingdom
Music never exists in a vacuum โ every scene and sound evolves from the non-stop exchange of ideas between different groups and cultures. Traditions get passed down from one generation to the next, and then individual heads take influence from their own unique perspective. Sometimes, certain people strike upon fusions that spark massive new movements, but even those rarest innovations came from somewhere.
Jon E Cash knows this more than most โ the legendary beats he started putting out at the turn of the millennium had their own disparate roots and influences which he had the motivation to put together into a sound he called sublow. There wasn't any other reference point for this music โ when he took the first white labels of 'Drop Top Bimmer Kid' into Blackmarket Records in Soho, London, he had to describe it to a puzzled Nicky Blackmarket and J Da Flex as being, "between garage and hip-hop."
๐๐ก๐๐ฎ๐๐ฃ๐ ๐๐๐ฉ๐๐-๐ช๐ฅ ๐๐ฃ ๐ฎ๐ฌ๐ฌ๐ฐ, ๐๐๐ฅ๐๐ก๐๐ญ ๐๐๐๐ค๐ง๐๐จ ๐ฃ๐ค๐๐๐๐ ๐ฉ๐ค ๐จ๐ช๐๐ก๐ค๐ฌ ๐ฌ๐๐๐ฃ ๐ฉ๐ง๐ฎ๐๐ฃ๐ ๐ฉ๐ค ๐๐ฃ๐ฉ๐ง๐ค๐๐ช๐๐ ๐ ๐ฌ๐๐๐๐ง ๐๐ช๐๐๐๐ฃ๐๐ ๐ฉ๐ค ๐ฉ๐๐ ๐จ๐ค๐ช๐ฃ๐๐จ ๐ฌ๐๐๐๐ ๐๐๐ ๐๐๐๐ฃ ๐ฉ๐๐๐ง๐๐ฃ๐ ๐ช๐ฅ ๐ฉ๐๐ ๐๐ค๐ฃ๐๐ค๐ฃ ๐ช๐ฃ๐๐๐ง๐๐ง๐ค๐ช๐ฃ๐. "๐๐ง๐๐ข๐. ๐๐ช๐๐ก๐ค๐ฌ. ๐ฟ๐ช๐๐จ๐ฉ๐๐ฅ... ๐๐ฉ'๐จ ๐๐ช๐จ๐๐. ๐ฟ๐๐๐๐๐ง๐๐ฃ๐ฉ ๐ฅ๐๐ค๐ฅ๐ก๐ ๐๐๐ก๐ก ๐๐ฉ ๐๐๐๐๐๐ง๐๐ฃ๐ฉ ๐ฉ๐๐๐ฃ๐๐จ ๐๐๐ฅ๐๐ฃ๐๐๐ฃ๐ ๐ค๐ฃ ๐ฌ๐๐๐ฃ ๐ฉ๐๐๐ฎ ๐๐๐จ๐๐ค๐ซ๐๐ง๐๐ ๐๐ฉ." ๐ฝ๐ช๐ฉ ๐
๐ค๐ฃ ๐ ๐พ๐๐จ๐'๐จ ๐จ๐ค๐ช๐ฃ๐ ๐ฌ๐๐จ ๐ง๐ค๐ค๐ฉ๐๐ ๐๐ฃ ๐ข๐ค๐ง๐ ๐ฉ๐๐๐ฃ ๐ฉ๐๐ ๐๐ ๐๐๐ง๐๐๐ ๐ฉ๐๐๐ฉ ๐๐๐ ๐๐ค๐ข๐๐ฃ๐๐ฉ๐๐ ๐ฉ๐๐ ๐๐ก๐ช๐๐จ ๐ฉ๐๐ง๐ค๐ช๐๐ ๐ฉ๐๐ ๐ก๐๐ฉ๐ ๐ต๐ฌ๐จ, ๐ง๐๐๐๐๐๐ฃ๐ ๐ฌ๐๐ฎ ๐๐๐๐  ๐ฉ๐ค ๐๐๐จ ๐ฅ๐ง๐-๐ฉ๐๐๐ฃ ๐๐๐ฎ๐จ ๐ฌ๐๐๐ฃ ๐ฉ๐๐ ๐๐๐ง๐จ๐ฉ ๐ฌ๐๐ซ๐๐จ ๐ค๐ ๐๐๐ฅ-๐๐ค๐ฅ ๐๐ช๐ก๐ฉ๐ช๐ง๐ ๐๐ง๐ค๐จ๐จ๐๐ ๐ฉ๐๐ ๐ผ๐ฉ๐ก๐๐ฃ๐ฉ๐๐ ๐๐ฃ๐ ๐๐ง๐ค๐ ๐ ๐๐ฃ ๐ฉ๐๐ ๐๐.
25 years on, it's a fine time to reflect on the impact of the music Cash made at the turn of the millennium. History looks back favourably on what he and the Black Ops crew were doing with sublow in the early 00s. The timing meant it ran in parallel with what was happening over East with Pay As U Go, Roll Deep et al, and of course there was crossover. Every DJ and every MC was on the hunt for the best beats they could find. But there's a whole different swagger to sublow โ a different web of influences, a different intention and so a different outcome. It's still there in the beats Cash is making more than 20 years later โ his 3dom Music label is carrying upfront productions with that sublow DNA coursing through their veins. Whatever the beat or the tempo, the drums are still hard as nails, and the bass is tuned for maximum rave damage.
1
Hoods Up
2
Battle
3
All About Da Sex Ft. 2 Real
4
Kamikaze
5
Cash Combo
6
Drop Top Bimmer Kid Ft. 2 Real
7
Spanish Fly (VIP)
8
Do It
9
Merc Rhythm
10
War
11
Kettle
12
Haywire Ft. 2 Real

